Are Pre-Built Shopify Stores Worth It in 2024?


Navigating the world of e-commerce in 2024, one burning question stands out – are pre-built Shopify stores worth it? Fast-tracking your store setup is appealing, yet the concerns about customization and uniqueness linger. This resourceful guide cuts through the fluff to unpack the actual value of pre-built Shopify stores, contrasting time savings and ease of use with potential limitations, enabling you to make a choice that resonates with your entrepreneurial aspirations.

Key Takeaways

  • Pre-built Shopify stores are turnkey solutions that come with pre-selected products and designs, enabling entrepreneurs to start selling quickly without the hassle of setup processes.
  • While these stores offer time and effort savings, they have customization limits which might impact uniqueness and customer experience, though some post-purchase tweaks are possible.
  • Investing in a pre-built Shopify store requires considering the provider’s reputation, store quality, post-purchase support, and overall value, in relation to your technical skills and business goals.

What Are Pre-Built Shopify Stores?

The term ‘pre-built Shopify stores’ may be unfamiliar to you. These are essentially ready-to-use online stores as the name implies. You buy a fully functional Shopify store, and voila, you’re ready to sell. They save you from the technicalities of web development, product research, and branding, allowing you to hit the ground running with your online store. It’s an all-in-one package, a ready-made store waiting for you to take the reins and drive your business forward.

Pre-built stores, also known as prebuilt stores, offer you not just time-saving convenience but also come packed with products, design, and potentially branding elements. Your job is simply to step in and kick off the selling process. You may wonder what these stores comprise? We will examine the various kinds of pre-built stores and their key features.

Types of Pre-Built Stores

Premade Shopify stores, which are the most prevalent type of pre-built stores, are online shops that are set up for immediate use, focusing on distinct niches. They come with products selected and uploaded, allowing new merchants to start selling right away. Whether you’re into Health & Wellness, Home Decor, or Fashion & Clothing, there’s a premade store for every niche. One-product Shopify stores are another unique category, showcasing focused niche strategies. These existing Shopify stores provide a convenient solution for those looking to enter the e-commerce world with premade Shopify stores.

Contrarily, Shopify stores can be custom-made to fit your individual requirements. These stores come with a well-designed website that’s mobile-friendly and lets you customize everything from themes to products. So whether you’re after a ready-to-go niche store or a custom-made boutique, pre-built Shopify stores have you covered.

Key Features

Pre-built Shopify stores offer more than just convenience; they come loaded with features that can provide your business with an initial boost. They come with built-in integrations for email marketing, payment gateways, and inventory management. Plus, they include features available on the Advanced Shopify plan, making them an attractive option for entrepreneurs who want to start selling quickly.

Branding is another crucial aspect you’ll find in pre-built Shopify stores. These stores typically come with branding features that allow you to customize the store to match your style, and many of them already come with a brand, logo, and design ready to go. This means you can start your dropshipping business without the hassle of building everything from scratch.

Additionally, a prebuilt Shopify store already has a bunch of products ready to go, so you can start selling right away without having to set everything up from scratch in prebuilt Shopify stores.

The Pros and Cons of Prebuilt Shopify Stores

Similar to any business decision, opting for a pre-built Shopify store has its own advantages and disadvantages for your online store. On the positive side, these a pre built store can spare you the hassle of creating a website from the ground up, sorting out payment methods, and sourcing products. They let you kickstart your business fast and concentrate on promoting and growing it. Also, pre-built stores are all about saving time, being user-friendly, and having tried-and-tested layouts and products.

Conversely, there exist some restrictions regarding the customization of pre-built Shopify stores. These limitations can affect the performance of a Shopify dropshipping store, including:

  • A 100-variant limit for product customizations
  • Lack of uniqueness because other stores use the same theme
  • Limited options for colors and fonts
  • Not much room to change the website’s architecture

However, the good news is, you can tweak a pre-built Shopify store after you buy it. This allows you to create a fully functional Shopify store that meets your specific needs.

Time and Effort Savings

One substantial benefit of pre-built Shopify stores is the savings they provide in terms of time and effort. Setting up a Shopify store from scratch usually takes 1-3 days, and then you might need an extra day to add the main pages. However, premade dropshipping stores can save you time and effort, allowing you to start selling faster. Plus, a pre-built Shopify store makes setting up easier by saving you weeks or even months of work compared to starting from scratch.

This means, with a pre-built store, you can bypass the process of:

  • creating an account with Shopify
  • checking out the Shopify admin screen
  • picking and customizing your theme
  • adding your products

You can also avoid the hassle of finding suppliers for your products. Essentially, pre-built stores let you hit the ground running, focusing on marketing and growing your business instead of getting caught up in setting up your online store.

Limited Customization

Although pre-built stores provide convenience, they do have certain restrictions in terms of customization. There’s a 100-variant limit for products, basic themes that don’t make your store stand out, and not a lot of options for changing colors and fonts.

These restrictions can make it hard to create a unique brand and might not give customers the best experience. Plus, the design might not be great for getting people to buy stuff and for showing up in search results.

But don’t let this deter you. There are ways to work around these limitations. You can use different themes that give you more flexibility or do some custom coding to tweak the current theme. However, keep in mind that there are still limits to how much you can customize the theme, so making big changes to the website’s structure might be tough.

Factors to Consider When Buying a Pre-Built Store

You might be sold on the benefits of pre-built Shopify stores, but what factors should you take into account before purchasing one? Besides the pros and cons, there are several other factors to consider, including:

  • Provider reputation
  • Store quality
  • Post-purchase support
  • Price and value for money

The reputation of a pre-built Shopify store provider matters because it shows if they’re legit, how good the store setup is, and what kind of support you’ll get after buying. It’s crucial to check out the overall quality of the store, like the design and if it’s mobile-friendly. After all, your investment is in a business that you anticipate will yield long-term profits.

Provider Reputation

Selection of a trustworthy provider is essential when purchasing a pre-built Shopify store. Provider reputation can be a strong indicator of the quality of store setup and the level of support you’ll receive after purchasing. Top reputable pre-built Shopify store providers include:

  • AdSellr
  • Fiverr
  • DropCommerce
  • DropshipForSale
  • Flippa

To determine a provider’s reputation, you can:

  • Look at online reviews, testimonials, and case studies
  • Check out their online presence and see if the store is well-designed and mobile-friendly
  • Read customer reviews and ratings to see what people are saying about them

Remember, a provider with a good reputation is key to having a smooth experience and avoiding any problems.

Store Quality and Post-Purchase Support

The quality of a pre-built Shopify store can profoundly affect your success rate in the e-commerce sector, and having a successful online store is the ultimate goal. A well-designed, user-friendly store is more likely to attract and retain customers.

So, assess the overall quality of the store, including the design, navigation, and product descriptions. Also, make sure that the store is mobile-friendly, as most online shoppers use their mobile devices to shop.

Post-purchase support is another crucial aspect to consider. After all, you don’t want to be left stranded after your purchase. Ensure that the provider offers comprehensive after-sales service, including customer service, product support, and handling returns. Having a reliable support system can make your e-commerce journey smoother and more successful.

Price and Value for Money

While price is invariably a factor, it’s crucial to remember that you’re not merely buying a store; you’re investing in a business venture. The price of pre-built Shopify stores depends on aspects like how customized and branded they are, and what features they have. For dropshipping stores, prices can be anywhere from $100 to more than $1,000. If it’s a hosted solution like Shopify, the monthly costs start at $20 and can go up to $300, depending on the plan and features of your premade stores.

To make sure it’s worth the investment, a pre-built Shopify store should have the following features:

  • Responsive design
  • Easy-to-use navigation
  • Search function
  • Top-notch photos and videos
  • Customer reviews
  • Social media links
  • Email marketing tools

Also, keep in mind the ongoing costs, such as the monthly Shopify subscription fee. Weigh these factors against the cost to ensure you’re getting the best value for your investment. A successful online store or dropshipping store can be created by an individual, an agency, or can be a prebuilt store from a variety of different premium services available. As long as your potential customers receive a good experience, the payment processing is valid, and you find suppliers for your own products then you have the potential to have a successful online business.

Top Pre-Built Shopify Store Providers

Having discussed what to look for in a pre-built Shopify store, let’s now explore where to source them. There are several providers in the market, each with its own unique offerings and pricing. We’ll take a look at three of the top pre-built Shopify store providers, namely DropCommerce, DropshipForSale, and Flippa.

Exploring these providers will give you a clearer insight into the features, advantages, and pricing models offered by various providers. This can help you find a provider that aligns with your business needs, budget, and long-term goals.


DropCommerce is a platform that offers:

  • Ready-to-go stores stocked with top-notch North-American products
  • Basic templates or fully-branded boutiques
  • A slick Shopify site full of awesome products
  • 3 months free of the DropCommerce Pro plan

What sets DropCommerce apart is its versatility. Their pre-built stores offer the same features and level of customization as regular Shopify stores. This allows users to use other apps and product sourcing options, making the stores versatile and adaptable to a business’s specific needs. So, with DropCommerce, you’re not just buying a store, you’re getting a ready-to-use platform with reduced learning curves.


Next up is DropshipForSale. They offer premade dropshipping store solutions, including:

  • Pre-built stores filled with products from their dropshipping marketplace
  • Stores with all the essential features for running a Shopify store, making it a time-saving solution for entrepreneurs
  • Premium inventory selections, making them a unique choice for those looking to sell niche products.

One thing to note about DropshipForSale is their customer support. They offer post-purchase support through email or chat, ensuring that you’re not left in the lurch after your purchase. However, do take note of their advertising policies, as some customers have raised concerns about this aspect.


Lastly, there’s Flippa. It’s a marketplace where you can buy and sell online businesses, including pre-built Shopify stores. These stores usually have a track record of sales and revenue, which makes them pretty attractive on the platform. They’re a great choice if you’re looking for established online businesses.

The price for pre-built Shopify stores on Flippa can range from $99 to $899, depending on how established they are and if they’re already making money. So, if you have a bit more to invest and are looking for a business with a proven track record, Flippa might be the right choice for you.

Flippa overs a larger market place compared to the vast majority of dropshipping store providers. Depending on who your potential customers are and the features that your prebuilt shopify stores require, it can often times be easier to buy custom made stores instead of trying to design your own store.

Many of the websites sales from Flippa include social media accounts that already have an active following which can speed up the marketing efforts, paid ads, and the thorough research to get in front of your target audience for your first store. Some prebuilt Shopify stores can allow an aspiring entrepreneur to save time and start making money and sales as quickly as possible.

Making the Final Decision: Are Pre-Built Shopify Stores Worth It?

After delving into all these aspects, the pivotal question is: Are pre-built Shopify stores a worthwhile investment? This decision ultimately depends on your individual circumstances – your technical skills, marketing abilities, and long-term goals. While pre-built stores can offer a quick start and save you the hassle of building a website from scratch, they do come with their own set of limitations.

Whether or not a pre-built Shopify store is right for you depends on how these pros and cons align with your business needs and goals. Here are some questions you need to answer before making your decision:

  • Can you work around the customization limitations?
  • Do the time and effort savings outweigh the costs?
  • Are you comfortable with the level of control you’ll have over your store?

Weighing the Pros and Cons

Without a doubt, pre-built Shopify stores are a time-efficient solution, enabling you to rapidly launch your online business. They come with ready-made designs, user-friendly interfaces, and tried-and-tested layouts and products. Essentially, they allow you to skip the technical setup process and focus on promoting and growing your business.

However, they do come with certain limitations, particularly in terms of customization. While you can tweak some aspects of your store after purchase, there are restrictions to how much you can customize the theme, which could affect the uniqueness of your store and the customer experience. It’s crucial to weigh these pros and cons carefully to make an informed decision.

Assessing Your Skill Set and Goals

Apart from weighing the pros and cons, it’s essential to take into account your personal skill set and long-term objectives. Here are some questions to consider:

  1. Do you have the technical skills needed to manage a pre-built Shopify store effectively?
  2. Are you comfortable with digital marketing and SEO strategies?
  3. Do you have the time and resources to optimize the store yourself, or would you be better off with a custom-built store?

Your long-term business goals also play a significant role in this decision. If your goal is to quickly enter the market and scale up, a pre-built store may be the right choice for you. However, if you have specific branding needs or want more control over your store, a custom-built store might be a better fit. Assessing your skills and goals will help you choose a store that aligns with your business vision and sets you up for success.


Pre-built Shopify stores offer a quick, convenient solution for anyone looking to dive into the e-commerce space. With their ready-made designs, user-friendly interfaces, and a variety of features, they allow you to hit the ground running, bypassing the technicalities of building a website from scratch. They’re especially beneficial for those who want to focus on marketing and growing their business, rather than on the technicalities of setting up an online store.

However, they do come with their own set of limitations, particularly in terms of customization. Therefore, before investing, weigh the pros and cons, assess your skills and goals, and consider your budget and the provider’s reputation. Remember, the success of your online store ultimately depends on your commitment, marketing efforts, and the quality of your products and customer service. So, are pre-built Shopify stores worth it? The answer is, it depends on you and your specific business needs.

Frequently Asked Questions

Is it profitable to buy a Shopify store?

Yes, buying a prebuilt Shopify store can be profitable, as many Shopify merchants see profitability after two years with average annual revenue of around $155,000.

What are the odds of having a successful Shopify store?

The odds of having a successful Shopify store are around 5% to 10%, meaning that out of every 100 businesses using Shopify, only 5 to 10 are successful.

Is Shopify still worth it in 2023?

Yes, Shopify is still worth it in 2023, as a dropshipping store can realistically earn $1000-$2000 per month, according to data from the first year of operation.

What is a pre-built Shopify store?

A pre-built Shopify store is a ready-to-go online store that comes with products, design, and sometimes branding, allowing you to start selling right away without the hassle of building a store from scratch. It’s a convenient and time-saving option for entrepreneurs.

How do I choose a reputable provider for a pre-built Shopify store?

To choose a reputable provider for a pre-built Shopify store, consider online reviews, testimonials, case studies, and their online presence. Additionally, ensure the store is well-designed and mobile-friendly. Good luck with your search!

Leave a Comment